With the algorithmic updates implemented by Google, all website owners realize that with each improvement announced by Matt Cutts, the head of the Google Web Spam team, the way of ranking websites is changing continuously. Everyone should take the requirements of new updates into account in order to rank high in Google. Now there is news of new updates to be expected, and website owners should prepare to rise to their requirements.
As Matt Cutts clarified during a session at which a lot of questions asked by the audience were answered, webmasters and website owners should not attempt to avoid the Google Panda and the Google Penguin updates; in the event they do so, they are likely to incur a lot of penalties.
Naturally a lot of the questions were related to the way in which Google operates. Cutt’s answers were not great news for black hat strategies, and he was glad to announce that the next Google Panda update was due in a couple of days. People who follow the regular releases of updates can remember that in such cases the updates are actually released a week after announcements, so everyone will most likely have to wait for a week or so, probably until Friday (15th of March 2013).
Cutts also answered questions regarding the next Penguin update. He was not as precise as with the Google Panda update deadline, but he promised that a new Penguin update is being prepared, and, more interestingly, he announced that this new update is planned to encompass many more sites than any of its predecessors.
The session mostly clarified the details around the updates and the possible dates of their unveiling. But there were also some other questions of interest discussed; for example, Duane Forrester from Bing shared his ideas of website structuring. He emphasized the fact that content is of prime importance, so he put it in the first place as the most crucial factor. Then he pointed out social with user experience, link building, as well as SEO.
After Duane Forester shared his ideas on the priorities in website building, he also shared his belief that the algorithm would not adopt the same attitude on website structuring.
Judging from the inclusion of social elements in that structuring, it should be expected that Google is developing an update that would use social metrics to a greater extent. He aroused the curiosity of the audience, and questions followed asking about that social metrics expansion in particular, and if the new update would help websites to improve their online findability, but Forester replied he did not know details.
But from what we know we can expect that Google will really step up the fight against online spam. It is to be expected that things will get more serious in the future. The comments made at the session mentioned above imply that people can expect Google to gear up and wage even greater war on spam. The future is set to be fascinating in this respect.